This campaign, consisting of a poster and a postcard, was created for an event for the CSU Sacramento students. At this event, the students were able to meet with their student body president, ask her questions and decorate pumpkins together. This was another opportunity to create unique typography as the main focus for the campaign as well as leaf illustrations of an oak tree, native to the Sacramento area. What started as an endeavor to explore hand-lettering turned into a highly-refined graphic that showcased the beauty of its locality.
